About the IMP Group

The IMP Group was originally formed in the mid 1970s, with a first major research project on “Industrial Marketing and Purchasing”, involving five European countries and universities. A common experience from these early investigations focused on around 900 pan-European business relationships was that business exchange cannot be understood simply as a series of disembedded and independent transactions. Rather it is a question of complex relationships between buying and selling organisations, where resources are generated as a result of the interaction. Today the IMP Group has emerged as an informal network of scholars worldwide who continue to approach marketing, purchasing, technological development and management from an interactive perspective, in a B2B and a B2C context. To get to know more about the IMP Group and at the same time access resources such as past conference papers and books, visit the MP website at www.impgroup.org.